I work at the intersection of AI transformation and the future of search marketing.
I've been an SEO since 2010, and in general I'm a big fan of the internet and it's power of human connection. I joined the Seer team in 2012 as an SEO Associate and spent the next decade working closely with hundreds of clients, teams, and partners to drive performance through organic search. As performance marketing grew more sophisticated, I grew as a manager and operator, helping scale Seer’s SEO division to 75 people and overseeing eight figures in annual revenue.
Then things changed in 2023.
When I returned from maternity leave that July, I was met with a whole new world of challenges. In addition to learning to balance the needs of my then-newborn and my then-toddler, the world of search was changing all around me. I was drawn to the balance of understanding changes to how marketers work and the changes to how we’d search. My role at Seer became focused on just that.
Cut to three years later, I now serve as Seer’s Chief AI Officer. My role allows me to work closely with marketers and business leaders figuring this space out in real time. I’m less interested in pretending we have all the answers than in making space for useful conversations.
I also speak about AI search and AI transformation in marketing. You can find upcoming sessions and past appearances on my Speaking page.